Advertising Rates
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Administrator: Richard Catto
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Table of Contents
- There are four ways to advertise in Cape Town news:
- Terms and Conditions
- Circulation information
- Partnership opportunities
These are the main feature in an email. The subject line of the email reflects the content of the HTML advert, for maximum impact. They are especially good for advertising events or workshops. Cost for a single send out is R750, however, until the end of March 2010, they are R500 each per send out. Three send outs are R1200.
These are aimed at the budget conscious advertiser who wishes to advertise a service (or regularly occurring events) over a chosen period. They appear in a list below the main feature in each email I send out in a year. I send 2 - 4 emails per week, so that's at least 96 emails per 48 weeks (almost a year). Text ads may be altered at any time.
Text Advert pricing structure:
- R2400 for a minimum of 96 placements over 48 weeks (R25 each)
- R1500 for a minimum of 48 placements over 24 weeks (R31.25 each)
- R900 for a minimum of 24 placements over 12 weeks (R37.50 each)
- R525 for a minimum of 12 placements over 6 weeks (R43.75 each)
- R300 for a minimum of 6 placements over 3 weeks (R50 each)
a 728x90 pixel (leaderboard) high impact banner ad near the top of each email sent out in your chosen period. The banners can change at any time to reflect new content, and they are linked to your web site.
Banner advert pricing structure:
- R9600 for a minimum of 96 placements over 48 weeks
- R6000 for a minimum of 48 placements over 24 weeks
- R3600 for a minimum of 24 placements over 12 weeks
- R2100 for a minimum of 12 placements over 6 weeks
- R1200 for a minimum of 6 placements over 3 weeks
During March 2010, you can take advantage of a special combination:
- banner ad (48 weeks)
- text ad (48 weeks)
The above combination is R8000 for 48 weeks of high impact advertising. This offer is good until end of March 2010.
You supply the banner artwork and advert copy for your text advert. If you need a banner created for you, that can also be done for you (no additional charge for this).
The fourth option is exclusive sponsorship of Cape Town news for a 48 week period.
This option allows you to redesign the template used for sending out all emails in a 48 week period using your company's colours, graphics and layout, provided that existing advertisers continue to get the ad spots they have paid for.
Typically, your logo would be placed in the masthead. You can rename the newsletter to [Your Name] @ Cape Town news. You would also be able to display a banner and other promotional information at the top of each email directly below the masthead, which you could update on a weekly basis if necessary.
Cost for an exclusive 48 week sponsorship of Cape Town news is R48 000 payable in full in advance. Sponsorship for a shorter period is not available.
Terms for advertising with Cape Town news is payment in full in advance for a contiguous period with no refunds or carryovers.
Cape Town news started operating in August 2004. Since then our subscriber base has grown from 10 000 to over 50 000. We send to mostly business owners and office workers over the age of 25. Over 60% of our subscribers live in Cape Town or surrounding areas. Approximately 30% are in Gauteng. The rest are in KZN, elsewhere in South African and abroad. Female:male ratio of subscribers is approximately 60:40.
Since January 2009, our mailing list has been distributed by software developed in house (ctnlist). You can see what messages we have previously sent by browsing the archives on this site.
Cape Town news has a proven and established formula powered by reliable custom software. I am looking for business people willing and able to expand the Cape Town news franchise into other areas of South Africa. If you're interested in working from home, have a keen interest in local news and people and want to help your local community by promoting interesting events, products and services to your targeted community you should contact me if you are serious about establishing a similar mailing list operation.
Contact Richard Catto to advertise or call 073 258 8545
